Pretty Green Lookbook
This lookbook is a 12" square with a black slipcase designed to echo a record sleeve and play on the rock & roll heritage of the Pretty Green brand.
The design of the internal spreads is inspired by album covers from the British music scene of the 60s & 70s with all the shots graded to give them a raw, filmic feel then printed onto an uncoated stock to give them a tactile, aged feel.
We then hand-crafted a 'Spring Summer' again taking its inspiration from classic music graphics which was applied as a sticker to the foil-blocked slipcase.
This lookbook is a 12" square with a black slipcase designed to echo a record sleeve and play on the rock & roll heritage of the Pretty Green brand.
The design of the internal spreads is inspired by album covers from the British music scene of the 60s & 70s with all the shots graded to give them a raw, filmic feel then printed onto an uncoated stock to give them a tactile, aged feel.
We then hand-crafted a 'Spring Summer' again taking its inspiration from classic music graphics which was applied as a sticker to the foil-blocked slipcase.
Pretty Green Lookbook - 12" Slipcase
Pretty Green Lookbook - Spring Summer '12 Logo
Pretty Green Lookbook - Slipcase
Pretty Green Lookbook - Liam Gallagher Black Label spread
Pretty Green Lookbook - Liam Gallagher Black Label spread
Pretty Green Lookbook - Liam Gallagher Black Label spread
Pretty Green Lookbook - Breather page using video stills
Pretty Green Lookbook - Incidental page
Pretty Green Lookbook - Incidental page
Pretty Green Lookbook - Green Label spread